Our SEO Process


 

NextNet Marketing SEO Services

 

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The goal of Search Engine Optimization (SEO) is to directly benefit your business or brand by increasing your search engine presence, rankings, number of visitors, and most importantly sales of your products and services.
Sounds simple, doesn’t it?

NextNet Marketing (NNM) has built its reputation by critical analysis to measure the success or failure of any existing SEO campaign, to then work with our clients to determine unique business goals achieved through our proprietary Five Phase Process.

 

Site Analysis: Phase 1

 

We begin by evaluating client's KPI (Key Performance Indicators). NNM then provides a written or verbal recommendation including a list of possible changes to improve upon your web site. Recommendations typically include, but are not limited to: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages to name but a few of the components critical to maximizing your SEO experience.

Keyword Research: Phase 2


NNM’s team will council you to develop the best seed keywords critical to your business range. We then generate a customized composition of similar keywords that currently have high search volumes and low levels of competition. The keywords NNM recommends are based on your personalized business goals, with a list provided for your approval.

Competitive Analysis: Phase 3


By researching the top competing sites, NNM creates a comparative analysis that will determine your sites ability to rank for your tailored keywords, which is the basis for effective SEO. Many times your competition is in a stronger position, which will be determined when NNM parallels the positioning of the client's web site vs the competition. To overcome this disparity, NNM will reevaluate the efficacy of your current key words' ranking and whether these words are adequate or undertake even more keyword research to determine if others should be imported.

On-page Recommendation:  Phase 4

After these series of reviews regarding your existing site and its current ranking, the team at NNM will provide you a detailed list of changes that we recommend be applied to relevant pages on your existing site ensuring a successful result of your proposed SEO energy plan.

Part of this review will include a recommendation of the content provided in your existing web site including its design, layout, navigation, colors, background, fonts, images, broken links, text, and error pages. Be it known that certain site changes including the proper page title set up, are critical if you are gong to meet your SEO improvement goals.

NextNet Marketing then provides a subscriber written or verbal findings concerning a list of recommended changes to improve your web site's success.

Campaign set up:  Phase 5


As part of the campaign set-up, NNM registers your site with Google Webmaster Tools thereby submitting a site map that provides for the proper indexing of your site. Part of this includes analyzing visitor and conversion tracking enabling you to understand precisely where visitors to your site originate as this helps in better defining your market space. Also included is an initial web directory submission for your web site to jumpstart the link building process (only done once per web site).

 

Here is what’s included in initial web site configuration:

 

Google and Bing Webmaster Tools, Google Analytics, conversion tracking, and sitemap RSS directory submission (if you have a blog)

Web directory submission, social bookmarking, Google+ business page – NNM does not charge an extra set up fee.

SEO campaign – set up is included with your first month of service. NNM does require access to your web hosting account and your Google Analytics account to complete the initial set up. NNM can create a new Google Analytics account on your behalf if you don’t have one already.

Link Building – NNM engages a pro-active link building campaign to increase your website authority using a variety of techniques including but not limited to:

• Creating quality content about your business

• Distributing the content to relevant websites for publication

• Social networking engagement to increase brand awareness

• Press releases and media coverage

• Strategic link exchanges with other authority sites

Monthly Reports – Each month you will receive a full report including the results of your SEO campaign, ranking reports, and personalized recommendations for your business to increase website traffic and the amount of leads and sales generated from your website.