Search Engine Optimization


 

Most everyone knows the word or phrase "SEO", Search Engine Optimization. But few companies strive to implement the in-depth techniques involved with effective SEO strategies more than NextNet Marketing.

This is not an idle boast but one proven everyday by the successful elevation of NextNet’s client base. seo-img2

SEO is simply the behind the scene processes involved with affecting the ranking or visibility of a website or web page produced by the search engine's response to a natural or often called “organic” search via the Internet.

The key is to have your page or site have a higher ranking than those of your competitors so that the organic searcher sees your company or product first. This helps in making you more competitive in a market that can show an organic searcher thousands of pages offering similar products.

The key is to create more “visitors” to your site and the team at NextNet utilizes many methods to increase your ranking and ultimate visibility in areas such as image search, local search, video search, as well as news and industry specific searches.

SEO is a critical part of any effective Internet Marketing strategy. SEO determines how search engines scan search or keyword terms that are independently typed as an organic or non-committed search.

The objective of the Search Engine Optimization (SEO) is to increase your search engine presence, rankings, number of visitors, and ultimately sales of your products and services. We will work with you to determine your goals and help you acheive them.

There's a reason that search engine optimization is cited for providing the best return on investment. The majority of web users planning to purchase a product or service turn to the search engines first. And if you're not well positioned and ranking high for key phrases that your customers are using to find products or services such as yours, then you're missing out on what might be your biggest source of leads available.

If you’re not experiencing first page results, your competition is. Search Engine Pptimization, is the way to get your company in front of your customers while they’re in buying mode.

Contracted SEO services (or Site Optimization Campaigns) rates are dependent on a variety of factors from size of the website, issues that the site is facing, the site's complexity, as well as both the nature and competitiveness of the market your business is in.

Some of the key issues clients face:

– We've just launched a new site

– We only rank for our company name

– We're re-designing or migrating our site

– We require link building to improve our rankings

– We've been doing SEO internally but it isn’t producing results

A recent survey shows that most Internet users don't search past page one. In fact, it’s a whopping 92% that don't get past page one.

With NNM’s SEO approach, we can help your company reach top rankings and experience qualified traffic to your site.

 

SEARCH ENGINE MARKETING

 

Continuous growth is key to any endeavour, and exploring different channels should be part of any strategy. While Search Engine Marketing (SEM) accounts for less volume than natural organic rankings, its notably faster to implement and measure a return from.

Also known as Pay Per Click, or PPC, search marketing with Google, Yahoo, or Bing delivers page one results fast, driving customers to your site as sponsored ads alongside search results.

Pay Per Click advertising can quickly increase the amount of potential customers to visit your website. Based on a bidding system for search phrases, it can be extremely competitive and the novice can quickly burn through their budget with little return.

Advertising with PPC starts with keyword research and analysis, to maximize the return on your search marketing dollars.

Ideally, it's recommended that an Internet Marketing strategy include both SEO and SEM in order to maximize opportunities and stay ahead of the competition. However, especially for long term, SEO will offer you more bang for your buck than running PPC campaigns.